Letters from customers are answered before that of HO 2. Promises to customers are almost sacred for everyone in the company 3. Non-Marketing people e. Design, Production etc. Very high number of Repeat Buyers and each of them is proud to be associated with the company 7. Customer visit reports are always read by Senior executives and acted upon promptly
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Letters from customers are answered before that of HO 2. Promises to customers are almost sacred for everyone in the company 3. Non-Marketing people e. Design, Production etc. Very high number of Repeat Buyers and each of them is proud to be associated with the company 7.
Customer visit reports are always read by Senior executives and acted upon promptly Everyone in the department knows the Top Ten Customers Trim. Find Out what will Satisfy them Please them Delight them 3. Identify the changes needed 5. Work on people including yourself who can make it happen Trim.
Why Does He Buy? What Is His Opinion? What Are His Problems? Which market are we gaining and what is the reason for our gain in market share Are our competitor s vulnerable? How can we exploit their weaknesses? How well do we know our market? What do we need to know about our customers? Who are they - Actual and Potential? How many? What do they currently buy? At what Price? For what purpose? How often? How much? Why do they buy?
How do they buy? How do they chose between competitors? How well do we know our Competitors? What do we need to know about our competitors?
Who are our competitors? What will they do? And How will we react? What will we do? And how will they react? How well do we know our Markets? How can we get this information? What can we do with this information?
Marketing management : Planning, Implementation and control
The book will appeal to both the teacher and the taught, through the vivid portrayal of marketing challenges and the application of concepts. Department of Management Studies Indian Institute of Technology, Roorkee Here is a text that every academician in the field of marketing would love to refer to because it not only flows with the thoughts and observations of a teacher but also represents an understanding of marketing with reference to contemporary India in relation to the rest of the world. The authors deserve kudos for the same. I am sure that students and teachers in earnest will receive the sixth edition of the book. In my two decades as a marketing professor, many a time I have encountered blank looks when foreign examples are presented in the class. Alien concepts and alien environment drove down the interest in the subject. The book by Ramaswamy and Namakumari hits the right balance by providing a plethora of Indian cases and examples in the context of rapidly changing global marketing environment.
eBook for Marketing Management
Zulkijin Are you a frequent reader or book collector? Read, highlight, and take notes, across web, tablet, and phone. Previous page of related Sponsored Products. See all 3 reviews. The book is available in paperback. Marketing Management 5th Namxkumari.