THE 1 WINDFALL BY RAFI MOHAMMED PDF

The very life that we live is often the best training grounds for a common sense intuition about how people will react to the decisions we make and this in turn informs the best business decisions. To someone looking to enter the profession of pricing analysis, interested in management consulting or thinking of doing case interviews , or a manager hoping to expand their scope of business skills -- this book is a useful and insightful read. I had to pull out from this one. The ideas were great, the presentation I found difficult. The concept of a "price blossom" is clever. When pricing products there are more dimensions to consider than simply a price on a tag.

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The very life that we live is often the best training grounds for a common sense intuition about how people will react to the decisions we make and this in turn informs the best business decisions. To someone looking to enter the profession of pricing analysis, interested in management consulting or thinking of doing case interviews , or a manager hoping to expand their scope of business skills -- this book is a useful and insightful read.

I had to pull out from this one. The ideas were great, the presentation I found difficult. The concept of a "price blossom" is clever. When pricing products there are more dimensions to consider than simply a price on a tag. Recommend with caution. It requires focus to get the details from this book, since it has many strategies and tactics of pricing. The main premise of this book is that many businesses still using very arcane ways to set prices and by implementing these models that can reap great reward.

Dec 25, Matt Mair rated it it was ok An interesting book on strategy if you are willing to assume a firm already has pricing power, and can set prices irrespective of competition. But most dont. A better book would have looked at why. An interesting book on strategy if you are willing to assume a firm already has pricing power, and can set prices irrespective of competition.

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The 1% Windfall

As small business owners, we tend to look at the pricing component of the marketing mix the same way we look at diet and exercise — fun to read about and buy products around, but not actually to IMPLEMENT. Rafi and I connected after I reviewed the book and he told me that there would be a follow-up. And here it is. I received my copy about a month ago.

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