Shelves: non-fiction , consumption Really this was more of a 2. Taking it as what it is though, some of her analysis is rather prescient -- she foretells the memoir craze and the rise of Super Sweet Sixteens pretty accurately. You have to think she could expand Really this was more of a 2. You have to think she could expand this now with a second volume looking at the rise of both web-based marketing "friending" brands on Facebook and Twitter and self-marketing "street style" websites, MySpace, really anything teens do online.
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Shelves: non-fiction , consumption Really this was more of a 2. Taking it as what it is though, some of her analysis is rather prescient -- she foretells the memoir craze and the rise of Super Sweet Sixteens pretty accurately.
You have to think she could expand Really this was more of a 2. You have to think she could expand this now with a second volume looking at the rise of both web-based marketing "friending" brands on Facebook and Twitter and self-marketing "street style" websites, MySpace, really anything teens do online.
My biggest issue with this book though was my goodness did it need a better copy editor -- it was so unbelievably rife with copy errors e. To view it, click here. You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged. The book Branded describes the reality of marketing to teens. Stating that certain clothes you own make you you or getting surgeries also define you.
This book states facts about society that may manipulate the youth and how marketers will try to appeal to them. In the beginning, they describe teens and how they are branded. At the end of the book, Alissa Quart You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged.
At the end of the book, Alissa Quart describes the certain population of teens that choose a name for themselves. This book had the more weaknesses than strengths. At points the information the author wrote was a little intriguing.
Reading the viewpoints of teenagers and how they stray away or stick with society was interesting. On the other hand, there was many times where I lost my place because I was bored of the book. This book was mostly made up of just hardcore facts. It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may give misleading information.
She mainly focuses on the negative aspects of teens and not giving enough light to how teens are not brainless people. For me, this was a hard book to read since it was not eye catching enough as well as some facts were not facts but they were more like opinions of older people. Other people on goodreads have written their views on how they disagree with the author and say it is poorly written. I agree with that because the author does portray teenagers nowadays as brainwashed and act like robots in society.
This thought is what many other good read reviews had said as well as how some information is misleading or can be proven wrong very easily. For example, Quart says that tweens are easily fooled and will follow all advertisements they see or advertising in movies as well. Another thing that people saw as wrong in the book was how kids were forcing their parents to get them designer items like Gucci or Prada.
This is not true because not many parents would be willing to do that and many teens would not view that as a necessity.
Branded: The Buying and Selling of Teenagers
Branded, [ edit ] In she published Branded: The Buying and Selling of Teenagers  which illustrates and criticizes the way that corporations chase teenagers and pre-teens. Hothouse Kids, [ edit ] In , after having an excerpt from it published in the Atlantic,  she released Hothouse Kids: The Dilemma of the Gifted Child,  a book that examines the cultures of extreme child-rearing that can be found across the U. Quart turns a skeptical eye on the growing genius-building business that includes the Baby Einstein videos, the Scripps National Spelling Bee , and IQ tests. In a book that Publishers Weekly called "first class literary journalism,"  she paints a somber picture of what the life of a child prodigy really looks like. Along with social isolation that comes with obsessive interests, from soccer for three-year-olds  to preaching to knitwear entrepreneurship, the hothouse kid is burdened by a premature emphasis on maturity and professionalism. Quart dubs this conflation of childhood, commerce and competition, the Baby Genius Edutainment Complex, which "reflects a faith that if babies are exposed to enough stimulating multimedia content
Ships in 1 to 3 days From Powells. In Branded, Alissa Quart dissects the insidious ways that corporations market directly to teens, targeting their basest desires fitting in, making friends, celebrating freedom and driving them to consume. Rico, Powells. The efforts to relieve kids of their money are pervasive, and not every sales pitch is benign.
Branded by Alissa Quart